According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you’re not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we’ll discuss seven types of video content that can help boost your marketing campaigns and attract more customers.
Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws.
Where you store your company’s data backups is vital to the success of your business continuity strategy. There are various storage media to choose from, but if you value flexibility and convenience, then you should look no further than cloud storage.
Data dashboards have become increasingly popular for businesses. These data visualization tools give you an overview of how your business is performing, and they cater to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business activities.
Business data is valuable. When utilized properly, it can enable small- and medium-sized businesses (SMBs) like yours to discover growth opportunities. One way to harness the power of data is to use business intelligence (BI) tools. Multinational companies have been using these tools for years with the assistance of experts who help make sense of massive amounts of data.
Businesses frequently deploy strong antivirus software and firewalls to protect themselves against cyberattacks, but relying on just those is not enough. A cutting-edge identity and access management (IAM) solution is essential for protecting your digital assets from hackers, rogue employees, and weak passwords.
Businesses across all industries need to invest in technology to remain competitive. But because not all technologies deliver on their promised benefits, it’s vital for business leaders and/or their IT partners to make sure that their technology investments are worth keeping.
Power outages can happen anytime and for a number of reasons, including accidents and natural disasters such as fires and hurricanes. While there’s little your business can do to prevent a power outage, you can mitigate its impacts on your operations by deploying an uninterrupted power supply (UPS) for your computers and networking equipment.
As a business owner, you understand the importance of upgrading your company’s technology infrastructure. You’re also aware that technology isn’t cheap, which is perhaps why you’re hesitant to invest in new hardware and software. But putting off or ignoring these upgrades altogether could mean missing out on benefits that add value to your business, including the following.
Modern technology changes rapidly, but not all businesses can match its pace. When it comes to disaster recovery (DR), for instance, we see business owners clinging to ideas that no longer apply. It’s high time you learn the truth about the following DR myths so you can stop believing them.