Customer data offers an insight into information such as customer demographics, behavior, and preferences, enabling businesses to create quality products and positive experiences that will cater to their client base. But it’s not enough for a business to collect customer data — it must collect data that is useful and relevant.

Businesses use Microsoft Excel for many purposes, including creating formulas, planning budgets, recording expenditures, and more. A spreadsheet can handle limitless amounts of information, making it an extremely useful tool for storing and analyzing data such as text and numbers.

A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Dashboards provide you an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations.

Artificial intelligence (AI) has the potential to radically change the face of the healthcare industry — in fact, it already has. Here are some of the ways that AI has benefited medical professionals and patients alike.
Virtual personal health assistants
At the helm of the AI revolution are virtual personal health assistants.

Before, hiring specialists to analyze business data entailed costs that only large companies could afford. This was one of the reasons why small- and medium-sized businesses (SMBs) were hesitant to implement business intelligence (BI). But times have changed.

Business success comes down to whether profitability can be sustained, which is why building and maintaining relationships with your customers is crucial. To help with this, business owners are implementing customer relationship management (CRM) systems.

Servers have become an essential tool for many businesses. They manage and keep business data secure, and improve workplace productivity. However, overburdening your servers causes their operating temperatures to rise, which can lead to reduced server reliability and data loss.

No business continuity plan is perfect. Each plan has risks that can result in your business’s failure if not taken into account from the start. But don’t blame it all on your managed IT services provider (MSP) — often, a system’s design has loopholes to start with.

Businesses that take advantage of innovative technologies often come out better equipped to compete as they grow. This is why many companies are continuously seeking innovations that improve operations and reduce costs. Small businesses like yours can take advantage of new tech too — just follow our tips.

Over the years, marketing automation has become more accessible to small businesses. Thanks to innovative cloud solutions, large and small enterprises can reap the benefits of automating tedious marketing tasks. Here are a few advantages to automating your small business’s marketing efforts.