Businesses across the globe have been hit hard by the COVID-19 pandemic. Many have been forced to close their doors, some only temporarily, but countless others for good. With experts saying there’s no guarantee of a rapid economic recovery, it’s important that you reassess and redefine your business strategy and buckle down for more storms ahead.

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized businesses that want to up their sales performance. It helps sales departments understand their clients, tailor their marketing efforts, and more.