Making sure your website is easy to use is crucial to attract prospects and convince them to buy your products or services. Here are five tips that improve user experience, site trustworthiness, and conversion rates.
1. Optimize your website for mobile devices
More people are now surfing the web via smartphones and tablets.

Mobile devices are generally less secure than laptop and desktop computers. While there are available anti-malware applications for smartphones and tablets, they aren’t as comprehensive as those for laptops and desktops. Additionally, some mobile devices aren’t compatible with certain security applications or measures implemented by businesses.

Bring your own device (BYOD) and choose your own device (CYOD) policies are popular among businesses across industries these days. Both give employees the freedom to choose the devices they’re most comfortable and familiar with, empowering them to be more efficient and productive.

Grabbing people’s attention and converting them to prospective customers is the goal of any professional website. To do that, you need to create a terrific-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services.

Cybersecurity has long been paramount for businesses that utilize digital solutions, but it’s even more necessary for today's distributed workforces. As cloud and mobile technologies continue to prove their value amid a public health crisis, it’s important that you take proactive steps to manage and protect company mobile devices.

Businesses have embraced mobile technology, as it allows for constant collaboration, which increases productivity. But as the number of mobile devices used in daily operations grows, so do the incidents of cybercrimes targeting smartphones and tablets.

Are there surefire ways to attract prospects to your website and to convince them to sign up for your product or service? The first step is always to make your website easy to use. Read on for 5 tips that improve user experiences, site trustworthiness and conversion rates.